planning/strategy

Our 8-step, proprietary blue onion planning process was developed to build loyalty in your current customers and awareness in your new ones. We’ve never met a client who had enough advertising dollars to do everything they wanted to do.  That’s why we help you make the tough choices.

 It includes:

  • Primary and secondary research to insure we’re targeting the right people. 
  • Investigating the competitors’ media spending and positioning relative to
  • A full evaluation of
    • Seasonality
    • Geography
    • Reach goals
    • Budgets
    • Success measurement
    • Even payout models.

Of course, the most important step in the process is the reality check.  Is the plan reasonable and implementable?  Is it innovative?  Is it flexible?  Will it work to grow sales?  How will we know?  We’re not ready to move ahead until we both agree on what’s real.